9 pages

10 Questions For:

Continuing with Liz Wilson. I took the opportunity to ask for reciprocity when Liz asked me for an interview for the community blog of Paper.li which has been published in the meantime: Happy Hotelier: Promote your business the Nice Way.

Liz-Wilson

1) Who Are you?

I’m Liz Wilson, A Brit living in Switzerland – in Lausanne, on Lake Geneva. I’ve been here since 2004, since my husband moved his consultancy here from London. In my previous life I was a journalist, but nowadays I’m Staff Writer at Paper.li and a freelance writer, editor, content curator and blogger.

When I’m not working I love hiking up Swiss mountains and reading -at the moment a novel in French by Marc Levy because I’m trying to improve! I enjoy everything to do with social media.

I have always worked with words and language, be it writing, editing or curating. As a Staff Writer at Paper.li I interview members of our community which involves online research and connecting with a lot of interesting people – like your good self! That’s about half my week, and the rest is spent on different client projects – right now helping with a communication campaign for women leaders and editing an annual report for a multinational company and writing my two blogs.

2) What do you like about what you do?

I love anything to do with writing, editing, journalism, social media so my job doesn’t feel like work. Also the freedom of being a freelance. I also enjoy interacting with my colleagues at Paper.li and my clients – all of them are a pleasure to work with.

3) What don’t you like about what you do?

I worry about the fallow periods when I’m not working at full capacity.

4) Please tell us all about your blog and your aims with it.

Until September 2011 I had never really thought about blogging. I only started blogging then. I am still finding my way. My first blog, dotcomma.me is a mish mash. I started writing about things to do with communications. I wasn’t very focused when I started it. It has been very useful in learning the need to focus and picking up WordPress skills.

I’ve just started a second blog, Curation Hub, on the topic of curation. I want to create a repository of useful information and resources for professionals. I’ll be blogging about tools, techniques, case studies, tips.

Riederalp-the-Aletsch-glacier

5) Your top 3 destination experiences you’ve ever stayed to date and why?

  1. Riederalp, Switzerland. Small village in the Valais region at 2000m. Beautiful and silent. The people are incredibly welcoming.
  2. Jekyll Island, Georgia, US. One of the Golden Islands of Georgia – sandy beaches, bike trails and colonial architecture. I was there with a very special person.
  3. Vienna, Austria. Architecture, history, waltzes and Viennese coffee.

6) Your top 3 accommodations you’ve ever stayed to date and why?

  1. Hotel Eilean Iarmain, on the Isle of Skye, Scotland. Full of the atmosphere of Scotland.
  2. The George V Hotel, Paris, France. Grandeur, style, service, a sense of occasion – fun to visit once.
  3. Salina Maris Hotel, Moerel, Switzerland. Spa with wonderful hot salt water pools.

7) Your top 3 most memorable food / wine experiences to date and why?

  1. Dinner at Paul Bocuse’s restaurant in Lyon, France. Best beef I have ever eaten.
  2. Dinner at Le Manoir aux Quat’Saisons (run by Raymond Blanc) in Oxfordshire, England. Special birthday!
  3. Christmas Eve dinner at home in Lausanne, Switzerland, every year. My husband cooks.

8) Your 3 worst destination/ accommodation /food experiences to date and why?

The thing is, I always manage to enjoy myself … I can’t think of any really bad experiences.

9) Can you offer the readers 3 destination/ food / accomodation / things to
do tips about the city you are currently living in?

Sure!

  1. Walk: Lake Geneva path from Lausanne to Pully. Unparalelled lake/mountain views.
  2. Outing: Train Lausanne to Vevey and change to the Train des Vignes. Meander through the vineyards of the Lavaux UNESCO heritage area and drink a glass of Swiss wine.
  3. Tip: Beware of restaurant prices – they are fearsomely expensive. A good option is the Café de Grancy, near the station. They do brunch on Saturdays and Sundays.

10) Any Question(s) you’d expected me to ask that you would like to answer?

Absolutely not! Just to say that I enjoy your blog and Paper.li and if I find myself heading for the Netherlands I will certainly be looking both of them up.

My Take:

Thank you very much for this interview, Liz! I’m glad we’ve met and through the interviews learned a thing or two about you. Actually we have 3 interests in common:

  1. Vienna: It’s our premier holiday destination, also because my late mother in law was from Vienna
  2. The UN heritage Aletch Glacier area, albeit a different town and in a different season, see my Flickr sets about Bettmer Alp – The Better Alp and Villa Cassel
  3. Curating: See My Saga about Chair Blog – Tumblr and other Curating Tools. Am sure we will be in contact about this subject more!

Where you can find Liz Wilson:

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Time for a real Nomad
Nomadic Matt Blog Hopping - or Clogging in The Hague

1) Who Are you?

I’m a 30 year old vagabond who has been on the road regularly since 2005. I’m a native of Boston, Mass but, now, everywhere has been my home. After a trip to Thailand in 2005, I decided to so I finished my MBA, quit my cubicle job, and, in July 2006, I set out on an adventure around the world.

My original trip was supposed to last a year. I didn’t come home until 18 months later. Once back, I knew I couldn’t go back to my old life or a typical job – I wanted to travel. I wanted to make this my life. Three months later, I was on the road again and I haven’t stopped since.

Now, I make a living travel blogging and inspiring other people to travel.

2) What do you like about what you do?

I like being able to travel often, meet amazing people, and get to do amazing activities I probably wouldn’t have a chance to do if I wasn’t a writer.

3) What don’t you like about what you do?

There’s not much I don’t like. The balancing act between work and travel is about the only thing I dislike. It’s often hard to travel and still maintain the site at the same time. There’s just not enough time in the day.

4) Please tell us all about your blog and your aims with it.

My blog, Nomadic Matt, is about my journey around the world on a budget and my goal is to show people that they can travel for a long time too without it costing a lot of money. My motto is to show people they can travel better, longer, and cheaper.

Paris Replica of the Statue of Liberty

5) Your top 3 destination experiences you’ve ever stayed to date and why?

My three favorite destinations are:

Thailand because it is cheap, beautiful, has amazing food, and wonderful beaches. Plus, I like tropical weather.

Paris because it has that special something. I can’t really put my finger on it but its simply magical.

Stockholm due to the fact it has a beautiful medieval historic center, the architecture is amazing, the city is surrounded by nature, and I find the Swedish people to be very nice, friendly, and welcoming.

6) Your top 3 accommodations you’ve ever stayed to date and why?

I would say that my favorite are Kabul (Barcelona), The Flying Pig (Amsterdam), and Nomads (Queens town) for all the same reasons: they are fun, have a great sociable atmosphere, are clean, have good showers, and comfortable beds. They tick all the right boxes.

7) Your top 3 most memorable food / wine experiences to date and why?

Oh I don’t know if I can answer this question. To only be able to pick three? I couldn’t do it. I’ve had so many good food and wine experiences in my life. I would say one of my favorite food experiences was eating sushi at this restaurant in Denver. I don’t remember it’s name but it was mouthwatering delicious. I would say my best wine experience was when I drank a 1981 bottle of Tuscany wine to celebrate my 30th birthday.

8) Your 3 worst destination/ accommodation /food experiences to date and why?

I would say my worst destinations are Phuket in Thailand, Sunny Beach in Bulgaria, Kuta Beach in Bali. All cheesy tourist traps. Worst accommodation is hard because I’ve slept in so many different places that I can’t really remember them all. Worst food experience? Well, let’s just say England won’t win any culinary awards anytime soon.


Zaftigs’ Roast Beef Sandwich (photo by Off Manhattan)

9) Can you offer the readers 3 destination/ food / accommodation / things to do tips about the city you are currently living in?

I don’t live anywhere right now as I am nomadic after all. However, back home in Boston, where I grew up, I would say my top things to do are the freedom trail, see a red sox game, and spend time on Castle Island. For food, I recommend Zaftigs for brunch and Fuygaku for great Japanese.

10) Any Question(s) you’d expected me to ask that you would like to answer?

None

My Take

I’ve met Matt several times. He’s a fun guy.
Since he didn’t provide photos, I simply had to use my own Clog photo of him in the miniature city “Madurodam” here in The Hague. Secondly I thought an American who loves Paris, will also love the Paris Replica of the Statue of Liberty. Really, until now I didn’t know there are hundreds replicas of them around the world.
Thank you Matt for this interview!

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Continuing with another hotel marketing pro, Robert Cole (@RobertKCole)
Robert Cole of RockCheetah

1) Who Are you?

I am Robert Cole – The founder of RockCheetah, a consulting practice that specializes in aligning marketing strategies with appropriate technologies for hotels, travel sites and destinations. The goal is to help clients reach more consumers, position themselves effectively against competitors, operate more efficiently, and ultimately, better engage with travelers to provide unforgettable experiences.
Before starting RockCheetah, among other things, I ran marketing planning for Four Seasons Hotels, oversaw Sabre’s global hotel program, helped start up Neat Group (the first dynamic travel packaging platform) and headed Mark Travel’s (a major US Tour Operator) non-air product contracting and supplier operations groups.
I live near Milwaukee, Wisconsin – my wife (a retired inflight supervisor from Northwest Airlines and former Braniff Flight attendant) and I have two daughters who are also total travel junkies.

2) What do you like about what you do?

I run my own show, set my own priorities and only accept consulting engagements that interest me. I definitely enjoy working with highly disruptive technologies, developing products & processes that create customer value, and fashioning highly efficient business models.
The best part however, is working with smart clients that are not satisfied with the status-quo and not only want to improve their performance, but are sincerely interesting in raising the bar in terms of customer experience – both online and in real-life.

3) What don’t you like about what you do?

Working solo requires discipline to know when to cut off from work and make time for other priorities, like my family, eating and sleeping. I have always taken a very immersive approach to my projects, so I have to consciously avoid saturating my time with too many business commitments.

4) Please tell us all about your blog and your aims with it.

In my spare time, I author the Views from a Corner Suite blog, where I provide commentary on any topic that interests me. This normally means long-form posts on a variety of travel industry topics, but I occasionally pursue a tangent like picking on poor Kevin May every April Fool’s Day…
The sub-head explains that I am attempting to prove hotel & destination marketing, travel technology, quality service & profitability can peacefully coexist. They can – it just takes a lot of work to keep them from killing each other…
Views from a Corner Suite provides me with a platform to share my views with people around the world. I found that it worked better than writing comments on other blogs that were longer than the original posts ( a habit I still have had trouble breaking…)
San Juan Orcas
Photo Credit: Martin de Witte – flickr

5) Your top 3 destination experiences you’ve ever stayed to date and why?

Paris, France. Before we had children, my wife and I stayed in a tiny 5th floor walk-up studio apartment in a residential neighborhood of the 17th Arrondissement for two weeks one December. It had all the comforts of home – heat (a hot plate), a shower (a small electric pump that drizzled some water out of an elevated hose) and a small, single twin bed. It was great – instead of a grand tourist experience, we felt we were exploring the city (and surrounding area) much more like locals.
San Juan Islands, Washington State, USA. I grew up near Seattle and would spend the summers in the San Juan Islands. When I was about 10, I was alone about 200 yards off the north shore of Orcas Island in a six-foot dinghy, fishing for Red Snapper. A large Killer Whale approached and circled me a couple times. That experience reminded me that tolerance of visitors is an important aspect of hospitality.
A couple years later, on a horseback overnight while attending Camp Nor’wester on Lopez Island, I drew the short straw and “won” the 5:00am shift to check on the horses. At sunrise, a pod of about a dozen orcas were feeding, playing and breaching about 50 yards offshore. It was a joyous spectacle.
Yellowstone National Park, Wyoming USA. Contrary to the beliefs of many ill-informed tourists, Yellowstone is not a theme park, nor is it the home to Yogi Bear… Yellowstone was the world’s first National Park. After working in Yellowstone for three months during a summer break from college and several subsequent visits, I sincerely feel every inhabitant of earth could benefit from a visit to Yellowstone – the combination of large mammal wildlife, scenic vistas and thermal features is arguably unparalleled on the planet.

6) Your top 3 accommodations you’ve ever stayed to date and why?

I worked for Four Seasons Hotels for 8 years and stayed in a good number of their great properties. That would be the easy answer. As I am a strong proponent of marketing to traveler personas, instead, I will highlight three very different, but outstanding properties for very different reasons. The following are three of my traveler personas and hotels that fit perfectly for each.
Family: Barcelo Maya Palace Deluxe, Riviera Maya, Mexico For this one, I polled my family – my wife and two teenage daughters who play an important role in determining family favorites (a key goal in finding family happiness & harmony while traveling.) Considering that we have stayed at a number of more luxurious properties, all-inclusive resorts and cruised extensively as a family, somewhat surprisingly, this was a unanimous selection. Great properties don’t need ultra-luxury facilities, but they do need attentive service and to exceed guest expectations. Barcelo delivered with welcoming hospitality throughout.
The 700+ room property is definitely not for those seeking an intimate getaway, but is located on the best beach in Riviera Maya and includes all-inclusive access to the dining, activities & amenities of Barcelo’s sister Maya Beach, Caribe, Tropical and Colonial properties located across the entire 2,700 room complex. There is something for everyone with specialty restaurants and extensive, well run buffets, beachfront dining, lots of bars, a great kids club, engaging entertainment and extensive water sports. Offsite, Playa del Carmen, the Tulum ruins and family-oriented parks like Xcaret and Xel-Há are not too far.
Business: Hotel Seiyo Ginza, Tokyo, Japan. 80 rooms, incredible address (1 Ginza), exceptional quality furnishings & facilities, amazing food, and best of all, outstanding service. It’s definitely an oasis within the city. The addition of personal assistants capable handling virtually any eventuality exceeds the expectations of even the most seasoned business travelers.
Romance: Young Island Resort, St. Vincent, West Indies. 30 cottages on a 35 acre island located 200 yards off the coast of St. Vincent. Great dining, attentive personal service, rooms with louvers for windows, open air showers and private yachts available for charter to tour neighboring islands. A great escape.

7) Your top 3 most memorable food / wine experiences to date and why?

30 years ago, I took my wife (then fiancée) to Houston’s Inn on the Park – at the time, operated by Four Seasons Hotels (now an Omni,) for the weekend. We enjoyed the Degustation, as I recall, pheasant mousse in blueberry tarragon sauce, frog legs in a green sauce, and three fishes in three sauces, plus a pear torte for dessert. It was outstanding.
A couple years ago on a cruise around the British Isles, we stopped in Greenock (near Glasgow.) I rented a car and drove the family 3 hours each way to Inverlochy Castle in Fort William, Scotland for lunch prepared by Michelin 1-star chef Mathew Gray (now at Chez Roux on Lake Conroe in Texas.) The meal was amazing, but dessert spoiled my girls for life… a selection of three perfectly tempered fruit sorbets, a perfect crème brulé and a heavenly-light, but devilishly rich chocolate soufflé exhibited a beauty that was only matched by the spectacular scenery of the Scottish Highlands.
My former administrative assistant at Four Seasons suggested that we should have dinner with one of her dear high school friends while visiting Hong Kong. We were a bit taken back to discover that her friend was Anson Chan, Chief Secretary for Administration for Hong Kong’s government, one of the few public officials that successfully transitioned from British rule to Chinese rule. We dined on classically prepared Peking Duck at her private club – outstanding food, exceptional company and fascinating conversation.

8) Your 3 worst destination / accommodation / food experiences to date and why?

My worst destination experience was bushwhacking with a full pack for 4 hours, then climbing a very steep couloir with an ice axe, but no crampons, only to discover that we had climbed the wrong peak in the Idaho’s Sawtooth Mountain range. However, as often happens with bad travel experiences, it mysteriously transformed into a wonderful experience. After retreating to a remote mountain lake to camp that night, we were able to enjoy truly unspoiled solitude and watch a lone mountain goat carefully traverse a cliff about 1,000 feet above us.
The worst food experience was accidentally getting ice in my drink from a street vendor in Chaing Rai, Thailand. I will spare you further details…
The most miserable lodging experience was easily staying in the New York City Travelodge on 42nd Street in 1978. The worst part wasn’t that the front desk was encased in bullet-proof glass, the neighboring theater marquee proclaiming “Live Sex Acts on Stage,” or another person’s room being infested with fleas. No, the greatest insult was, TrustHouse Forte, changed our planned accommodations at The Pierre (5-star) to the Travelodge (1/2-star) at the last minute (I was part of a group of Cornell Hotel School students on a week-long sales blitz for The Pierre… Forte managed both properties at the time.)

9) Can you offer the readers 3 destination / food / accommodation / things to do tips about the city you are currently living in?

For most, Milwaukee is best experienced in the summer and the best summer event is undoubtedly Summerfest – the World’s Largest Music Festival with over 700 bands playing on 11 stages over 11 days in late June/early July.
For food, I would have to recommend AJ Bombers – their Milwaukee Burger is a fresh ¼ pound burger, topped with double Colby cheese, double Nueske’s bacon and Schlitz onions. It won the best cheeseburger award from The Travel Channel’s Food Wars.
To stay, although it is a bit west of Milwaukee, the 38-room Delafield Hotel is a gem. It was converted from a turn-of-the-century warehouse into a boutique hotel in 2006. Not only is it a great property, but it is also the official hotel of the Ten Chimney’s, the nearby historic summer estate of Alfred Lunt and Lynn Fontanne, the most famed acting team in the history of American theater – another hidden treasure not to be missed.
RockCheetah

10) Any Question(s) you’d expected me to ask that you would like to answer

Most everyone asks me where the name RockCheetah originated. In 1974, I was an alpine ski racer for the Crystal Mountain Athletic Club in Washington State. As a slalom specialist, my races were two runs. At one race, I was sitting in 3rd place after the 1st run. On the 2nd run, I was pretty much flawless and won the event easily. A friend exclaimed “You ran that like a Rock Cheetah – That was solid, that was fast!”
Since it was so unique, I started using the RockCheetah name for song publishing rights from the high school garage band I was in. One of my band mates graduated from Harvard Law School and is a corporate lawyer, so I have both printed evidence and a reputable witness that can confirm prior usage of the name. Nobody’s going to successfully challenge me on the rights to that name.
When I went out on my own as a consultant in 2004, it occurred to me that my clients wanted solid analysis and fast recommendations. Since that aligned perfectly with the RockCheetah name, the naming decision was easy.
If any readers have any other questions they would like me to answer, I am @RobertKCole on Twitter.

My Take:

Thank you Robert for participating. We met in Berlin for the first time and I’m looking forward to meet you again whenever where ever.
I’m glad I could teach Robert – who must have forgotten what I still have to learn about running a hotel – one thing: How to carry a proper Avatar around the Internet and am proud he choose one of my portraits of him.

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Daniel Edward Craig (@DCraig) hardly needs an introduction. Online he is a well known hotelier who became a writer and a hotel consultant. Happy to have him here.
Daniel Edward Craig portrait

1) Who Are you?

I’m Daniel Edward Craig and I’m an author, consultant and astronaut. I specialize in online reputation management, storytelling and social media strategy for hotels and the travel industry. The astronaut bit is an example of storytelling.
In 2008, after almost 20 years in hotels and tourism, I left my position as a hotel general manager to focus on writing. In my first book, Murder at the Universe, the owner of a hotel gets murdered. That premise alone sold a lot of books to hospitality employees.

These days I work on projects, conduct seminars, administer my blog and seem to waste a great deal of time. I’m also supposed to be working on my next book, a non-fictional insider’s look at the hotel business.

2) What do you like about what you do?

I love connecting with people around the world via social media and learning about innovation. As an independent consultant I work from home, which gives me flexibility—in theory at least. I’m passionate about hotels and travel, and I’m lucky to be able to combine my profession with my personal interests. But I miss my expense account as a hotel manager.

3) What don’t you like about what you do?

A lot of my work involves writing. Having written books I find blog posts and 140-character tweets a challenge. Writers are always happy to find excuses not to write, and social media might just be my downfall. I can’t resist clicking links, and suddenly it’s three days later. So I try to stay involved in a variety of consulting projects. I miss working as part of a team—and especially delegating.

4) Please tell us all about your blog and your aims with it.

My blog started out as the General Manager’s Blog while I was managing Opus way back in the swinging sixties of internet years: 2006. After I left Opus it morphed into my author blog. Today it focuses on my consulting business and is intended as a resource for hoteliers and travel marketers. Lately I can’t seem to stop writing about online reputation management. It’s a hot topic. My goal is to make my business mobile so I can run it from anywhere in the world—or even better, so it can run itself.

5) Your top 3 destination experiences you’ve ever stayed to date and why?

I’m a city boy. I get sweaty palms if I’m in the country for more than a few days. Paris is my favorite city. I spent four months there two summers ago and it was like residing in a living, breathing museum with a bakery every twenty steps. Next it’s Barcelona, and then Rome. These cities haven’t seen the last of me.
Daniel-Edward-Craig-in-Toledo-Spain

6) Your top 3 accommodations you’ve ever stayed to date and why?

My impressions of a hotel depend on the nature of travel. Here are three that were the right place at the right time.

Fun: The Gansevoort. I took my executive staff to New York a few years ago to experience the latest and greatest. In 72 hours we stayed in three hotels and checked out 50 more hotels, bars and restaurants and had at least as many cocktails. Saturday night we stayed at the Gansevoort in the Meatpacking District. It was the ideal base for a night on the town.

Business: The St. Regis San Francisco. I stayed here in April for a TripAdvisor event. The hotel strikes the perfect blend of five-star luxury with a modern feel and warm, unpretentious service. Plus I liked the in-room technology, or at least the idea of it—I never figured out how to turn on the TV.

Romance: Hotel le Seven Paris. I stayed here in February and was blown away by the bold, imaginative design of rooms and suites. It’s ambitious but somehow it works. The hotel is small and a bit off the beaten track—the perfect hideaway for a tryst with your Parisian paramour.

7) Your top 3 most memorable food / wine experiences to date and why?

My perfect meal hasn’t changed since my days as a backpacker in Europe: great cheese, a baguette and a bottle of good red wine, consumed on a warm summer day on a patch of grass in the presence of a historic monument.

When someone else was paying I used to go to the Four Seasons Georges V in Paris for a drink in the lounge. It’s the height of Parisian opulence, with drinks starting at about $30 each, but the people-watching is fascinating and so far I haven’t been asked to leave.

On Vancouver Island last year friends and I stumbled upon a restaurant called Norwoods and we still rave about the meal. Later I discovered it’s the #1-rated restaurant in BC on TripAdvisor.

8) Your 3 worst destination/ accommodation /food experiences to date and why?

I love Miami, but the local practice of adding an automatic 18 to 20% tip while simultaneously providing appalling service is a bit irritating.

When I was in Copenhagen over twenty years ago a bomb exploded about twenty feet away from me. I know it wasn’t personal, but it’s hard to look past something like that.

At 29 I accepted a job as a director of sales and marketing at a resort on a remote island in the South Pacific. It was paradise, but island fever set in the moment I arrived. I lasted a month. As I mentioned, I’m a city boy.

9) Can you offer the readers 3 destination/ food / accomodation / things to do tips about the city you are currently living in?

Vancouver is best experienced from the seawall, and ideally on a bike, rollerblades, a kayak or the back of a grizzly bear. The backdrop of mountains, ocean and forest is stunning. Take a ride on an Aquabus and watch the City of Glass sparkle from the water. The fresh, cheap, succulent sushi will convert even the most militant raw-fish skeptic. Then rent a car and drive to Whistler. Please don’t feed the bears or shoot squirrels on your way.

10) Any Question(s) you’d expected me to ask that you would like to answer

None

My Take

Thank you Daniel for being my guest. Actually I have tons of questions, but I’ll come back to them later due to a wobbly computer or connection.

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Esme Vos who I interviewed in 10 Questions for (7): Esme Vos of Mapplr, met Forest and introduced us. So here is my 40ieth interview with the creator of a great product for hoteliers.
Forest Key and wife Christina in Huangshang (Yellow) Mountain China

1) Who Are you?

My name is Forest Key. I’m the founder and CEO of a new company called buuteeq which makes a system for hotels to manage their online marketing. I’m a father of 2 great kids and together with them and my wife, an absolute travel junkie (have lived long term in Chile, China, Spain, and done many long extended trips throughout the world). I started my career in film and technology and was a editor and CGI artist for George Lucas’ company “ILM” – Industrial Light and Magic (yes, I actually worked on Star Wars and other blockbuster style movies, was a lot of hard work but a lot of fun). Together with another ILM guy I co-founded a company that made tools for the visual effects industry (my first experience as an entrepreneur)—our product “Commotion” was used on many of the most important movies of the era, including Gladiator, The Lord of the Rings, The Matrix, and the Star Wars prequels. More recently I was the product manager for Flash (I was responsible for designing many of the video capabilities in the platform) and then worked at Microsoft for 6 years in charge of marketing for various web development technologies, before leaving to start buuteeq.

2) What do you like about what you do?

With my current job I am blessed to have many of my favorite things rolled into every day of the work week—buuteeq combines my passion for travel, technology, and starting companies and working with great people. This is not by accident: I founded buuteeq because I wanted just such a combination, and am very happy to say that things are playing out to plan so far.

3) What don’t you like about what you do?

Well, up until a few weeks ago I would have told you that I hate having to spend so much time raising money for my business, because I spent a good part of the first half of 2011 raising cash for buuteeq so we could expand our sales organization to better sell buuteeq to hotels in far flung parts of the world—raising money is very time consuming and takes time away from actually running the business and looking after hotel customers’ needs. However, as of May we actually completed a $3.5m round of funding, and are now all set to get back to 100% focus on our actual business.
Salar de Uyuni Landscape in Bolivia at 15,000 ft

4) Please tell us all about your blog and your aims with it.

buuteeq’s blog aims to elaborate on digital and online marketing subjects that are intimidating and confusing to hotel owners. A lot of our blog of course will mention our product and service and how we specifically address digital marketing for hotels, but we know that to write a great blog we have to rise above pure “commercial-tainment” content, and I’m proud of the articles that we’ve been producing that cover subjects of Hotel SEO, Google Places, The Evils of Flash (for hotel websites), and other content that we can help the community to understand given our strong technical expertise in these areas.

5) Your top 3 destination experiences you’ve ever stayed to date and why?

Salar de Uyuni, Bolivia. This dry salt lake at 14,000+ ft (4000+ meters) of elevation is just incredibly beautiful—the horizon is filled with volcanoes, the sky is bluer than blue, and the white salt that pervades the ground forms an incredible image that is surreal and unique in my travel experiences. The 2-3 day jeep tour of the Altiplano, which covers the Salar itself as well as several amazing lakes that are dotted with pink flamingos and alpaca/llamas, is definitely at the top of my travel experiences.

Ranakpur Jain Temple, Rajastan, India. This Jain temple is the most beautiful temple of worship that I have seen—better than any Catholic church in Europe for sure. 100s of granite columns sustain this multi-story building, which you can traverse in your socks (no shoes allowed) while you contemplate the architecture and listen to the prayers from the many pilgrims. Great photographs are impossible to miss, so many lovely angles including those in the minds eye!

Anapurna trek, Himmalayas, Nepal. When I was just out of college I did a 3 week trek in the Himmalayas, “around Anapurna” route, which was such an indulgence! At the time I of course naively thought that being able to take that much time off to just hike in the mountains and stay at tea-houses would be a common occurrence in life—then adult responsibilities such as work and family intervened and I have yet to replicate the experience. I hope to make my boys back to this magical part of the world to complete the trek together once they are old enough for the rigorous hiking.

Huangshang (Yellow Mountain). Sorry, couldn’t pick just 3. Yellow Mountain is a super well known and developed national park for Chinese locals, but foreigners are clueless as to this wonderful playground of amazing paths built into the impressive vertical mountains. My wife and I did a 8 hour hike that was up and down and around the most amazing staircases, really something to be seen to be believed!
Forest Key at the Jain temple of Ranakpur (Rajastan-India)1993

6) Your top 3 accommodations you’ve ever stayed to date and why?

LiAn Lodge, Guilin, China. This exotic lodge was the inspiration for my new business—the most beautiful hotel/location-for-a-hotel, with what was formerly a really bad website to market the property (the hotel now has a great website!) The 4 story building is built using traditional Chinese construction (no nails, just tongue and groove assembly of interconnecting timber!), and the views and sounds of nature at night are unsurpassed in my many years of travelling. It is not the most luxurious, or opulent—but the combination of classy design and amazing location make it the most unique.

Park Hyatt Seoul South Korea. This hotel is my favorite “traditional brand hotel”—the design of the rooms, especially the lovely bathrooms with rain showers and floor to ceiling windows out on the city, kept me coming back every few months during my two years living in Asia and working for Microsoft. I’ve shared this hotel with many friends who are passionate about design and architecture and we all agree, this is one very special hotel!

Elquimista Cabins, Valle del Elqui, Chile. I have to call this hotel one of my favorites because my family and I rented one of their cabins for 3 months and lived in the charming town of Pisco Elqui while I wrote the business plan for buuteeq. This town is in the middle of the Andes Mountains, near the Rio Claro valley which is home to wine and table grape producing farms that are surrounded by the drier than bone hills of the desert that surrounds the valley. A truly magical place on earth, and these 4 unique eco-cabins and the lovely proprietors were a wonderful place for my family and I to gaze at the valley from our porch and at the southern stars in the evenings.

7) Your top 3 most memorable food / wine experiences to date and why?

French Laundry, Yontsville. Took 5 years to get a reservation, amazing meal (my wife got sick—too much rich/cream, she doesn’t like French food in general)—but just the build up to the experience and the 5 bottle of wine that our party of 4 consumed during our 3 hour meal… very memorable!

Los Ceviches, Lima Peru. I love ceviche (fish and other critters from the sea, marinated in lemon juice), and when in Lima, this chain of cevicherias is a no brainer choice for huge plates of fresh, spicy, delicious ceviche.

Jin Din Xuan, Beijing China. Beijing has such amazing food choices, but this low-rent chain of dim-sum and “late night party food” has the best dish I’ve ever eaten, the “ranmien” noodles—basic noodles drenched in the spiciest “ma-la” hot sauce that you’ll ever want to eat. The mellow spiciness starts off warm in your mouth and will stay with you for 24hrs in your belly!

8) Your 3 worst destination/ accommodation /food experiences to date and why?

I don’t usually care to remember bad food or hotel accommodations, as I aim to cleanse myself as quickly as possible and move on. However, on thinking of this the first that immediately came to mind was the horrible meal and experience we had at Che Pannise, in Berkley California USA. This purportedly amazing restaurant was a bust for us—our friend who had travelled to San Francisco specifically to eat at this restaurant (she is a foodie) was heartbroken when her “vegetarian” option consisted of a plate of spaghetti with butter on it (I’m not kidding, that’s literally what she was given) as a main course! As for bad hotels—any hotel in Las Vegas, I’ve been to most of them on the strip, and they are all just horrible. No matter how shinny and new they are, Las Vegas hotels are just without souls.
Eco Isis House of Elquimista Cabins-in-Chile

9) Can you offer the readers 3 destination/ food / accommodation / things to do tips about the city you are currently living in?

In Seattle, the best breakfast in town is at Lola’s (famous chef owner, lunch and dinner are fine, but the breakfast is really remarkably good!), if you like oysters (and I do!) try The Walrus and the Carpenter which is a hot new place in seattle’s most fun walk-able old neighborhood (Ballard), and my favorite of the current batch of “mobile truck restaurants” (whereby the restaurant is in the back of a trailor truck, and parked in different neighborhoods from time to time) is the Rancho Bravo Taco Truck which has yummy Mexican fare. As for hotels, as with most locals, I know almost nothing about my local hotel market because I never stay in them nor do my friends and family (who stay with us)—however, I do know a few B&Bs that are both customers of buuteeq, and places that our employees frequently stay: the Bacon Mansion Bed and Breakfast, Bed and Breakfast on Broadway, and right near my house (and lovely views of Greenlake), the Greenlake Bed and Breakfast.

10) Any Question(s) you’d expected me to ask that you would like to answer?

I’m surprised you didn’t ask me what my favorite hotel/restaurant/city/etc. in Holland is?! My wife and I love Amsterdam and have been there 5+ times for vacations and business trips. I was there most recently with Microsoft for a team off site — we had the most fun doing various team activities in the city, including a night of cooking as a team (at a cooking school) which was a great morale event. The hotel we stayed in was crummy/mediocre, but it was right near the Anne Frank House in a great old neighborhood full of character.

My Take

A pleasure to meet you, @Forest, and an impressive result with your @buuteeq funding!

I noticed you lived 3 months in an adobe in Chile and couldn’t resist to pinch one of their photos. Adobe as eco building material has my special interest.

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