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Category Archives: Marketing

No Beard? No King! – Dutch getting Viral about King to be Willem-Alexander

King to be Willem-Alexander and Abdicating Queen Beatrix

Currently H.R.H Prince Willem Alexander of The Netherlands (left) is clean shaven. He will be the first King in over 100 years after his mother H.M. Queen Beatrix (right) will abdicate in favor of him on April 30, 2013. However according to a funny FacBook page Zonder Baard Geen Koning (i.e. No Beard? No King!) which started yesterday and collected some 20,000 likes in its first 24 hours, Willem-Alexander has still 90 days to grow a nice beard.

Travel Bloggers and their Avatars (05) – Hats – Mark Sukhija

Mark-Sukhija

No distractions please!

Is what I wrote in my prior post in this series where I summarized som some rules of thumb for great avatars.

Hats can create devastating shadows!

Here an example of a very distracting hat: You can’t see his eyes. Too much shadow overcast his eyes. No chance of recognizing him ever in a crowd.

I’ve met Mark Sukhija (@MarksTravels) in London during Travel Blog Camp last year. As his Twitter shorty says he is a “financial services exile”. In other words he used to be in a corporate cubicle of a well respected London based financial institution…

Now look at this portrait and tell me what do you think of the person without having met him and knowing from me he is a real nice and neat person with a typical London Financial District drawl?

Would it help showing his downsized portrait that he currently uses on Twitter?

Mark-Sukhija_reasonably_small

Just interested to see your reaction.

Update:

Mark’s First reaction:

Mark's First Reaction

Perhaps I’m not supposed to be recognised in a crowd!;-)

Travel Bloggers and their Avatars (04) – Rules of Thumb – Thumbs Rule!

Travel-Bloggers-and-Their-Avatars-small

My thoughts about perfect Avatars

I’m an avid amateur photographer and look at the world wide web with the eye of a photographer or – as I sometimes say – through one of my lenses. From that point of view I sometimes like to comment on other people’s Avatar. Sometimes my comments may be a bit direct. Please bear in mind that such may be based on my Dutch directness. No offense meant, only some good humored pun to make a point.

Time to organize my thoughts a bit more.

Avatars are

Little thumbnails that come with websites. See for instance the little icon or favicon in the search part of your browser where you see the url. Next to the url you see a very small thumbnail that gives an indication whose website you’re on. I use my personal portrait and try to be consistent in using the same portrait on all sites where I can place my avatar. Be it on Twitter, FaceBook, WordPress.com, fora, Flickr or what you can think of. So here I go:

1) Use a portrait, no logo and no drawing.

For me that is a no-brainer. You should use a good portrait of yourself. Not a logo and not even a drawing, even if the drawing is a good look alike.

In my view the portrait must be so good that people who don’t know you in real life, must be able to recognize you in a party of a couple of hundreds of people they don’t know, just because they have seen your avatar and it bears an excellent likeness.

Remember that avatars come in all sizes and to test whether the portrait can stand downsizing without losing effect.

For my own avatar I use the portrait you see in the right column. I tested it on downsizing.

2) The photo should show as much of your face as possible.

Either full face, but in most cases a 2/3rd angled face gives a better impression. Everybody has a good side and a better side and mostly you know which is your better side. Almost nobody has a perfectly symmetrical side.

It is better to use a fully recognizable part of your face than part of your collar. The smaller the avatar gets the better it remains recognizable.

3) No Distractions Please!

Distractions can come from several directions:

  • Too much makeup.
  • Spectacles, hats or shadows that don’t allow your eyes to be seen properly.
  • Special effects like clownesque additions work only for professional clowns.
  • Don’t use a portrait of you with your beloved, your pet or your grandchild! I’m interested in you and not in your pet, beloved or grandchild and the smaller the avatar gets the less recognition you get with other elements in the portrait.
  • A background that doesn’t stand out enough or distracts from your face. For my own portrait I used a dark background (just the fence in our garden) to emphasize my gray hair – use a possible disadvantage to an advantage;-)
  • If you want to wear a hat or cap, remember that in a room with hundreds of people you possibly won’t wear a hat, that it can give false or wrong shadows on your face and, most importantly, your hair can’t be seen. If you say, “but I’m bald” do as I do with my gray hair: make it an outstanding asset with a fine outstanding background.
  • Don’t let your hangover or sleeplessness take over your portrait.

4) Smile! Smile! Smile!

As baby you’ve learned as first means of communication that a smile ensures you the best contact with grown ups. For you as a grown up the same rule applies.

5) Color or Black and White?

Personally I would say Color, because color matches real life better that black and white.

6) Don’t change your avatar!

Internet contacts (Eyeballs) are infrequent and fast. The less you change your avatar the less chance you confuse your audience.

7) Look for yourself! Look at yourself and Look Again!

I’ve put an older Twilk Twitter Background above this post. Can you find yourself easily in that photo? Who has an outstanding avatar among the ones you know? If you click the image you’ll get the original format that can make this exercise a bit easier…

Update:

After publishing this post I discovered Twilk | Happyhotelier i.e. a page of your own created by Twilk that makes your Avatars Clickable…Nifty! Anyone with a twitter account can do the same at Twilk!

Via

To organize my thoughts I’ve made use of this nice blog post: 11 Rules for Best Personal Branding Results with Avatars | Personal Branding Blog – Dan Schawbel.

And, as always, good exceptions just prove some points I’ve made.

Travel Bloggers and their Avatars (03) – Kevin Luke May

Kevin Luke May Back

Travel Bloggers and their Avatars (03) – Kevin Luke May

I know. It is April Fool’s day, but I’m serious! Seriously!

Kevin blogs about traveltech and travel economics (ROI and so) and travel startups at Tnooz (to pronounce like T-News) that he co-founded.

If he would take the above photo and use it as his avatar (a thumb on social media), the ROI of his Avatar would be guaranteed zilch, zero, nada.

As an occasional hobby photographer I’m probably above average sensible for the use of an avatar with maximum ROI.

Now why did I take the above photo in the first place?

20100310 Kevin at Blogger Summit_MG_4454

In 2010 Kevin was explaining at a blogger conference that he believed the IPhone would cause a revolution in travel. He demonstrated an APP that when you held your IPhone above your head it could recognize you and could let your social media friends know where you were. Just after I took this photo Kevin held the IPhone above his head (see the top photo) to demonstrate this.

Why refer to that today?

For several reasons:

The first is that just by coincidence someone asked me permission to use the following photo in a post about Kevin (The Awesomosity of Kevin May) which I gladly granted:

Kevin Luke May IMG_7365

I’d used this photo in an interview with Kevin.

I’d started it with the observation “Am glad I have a photo of him where he smiles (a bit), because usually he likes to look as stern as possible” implicitly also hinting to his habit of frequently changing his rather stern Avatar. Sometimes I used to tease him with it, because it is my firm believe that one should stick to ones Avatar. If you don’t, your followers most likely will be confused. You might lose them.

When I later met him he admitted that this observation had haunted him (a bit).

The Second reason for this post just today is that Kevin posted about a startup that just does what he explains in the above photo (looking stern because he is concentrated): WhosWhereWhen promises to bring awesome productivity to travel conferences

The third reason is that coincidentally I had a short conversation yesterday with another travel blogger (and hotelier) – whose avatar I’ll shave in a separate post – whereby I referred to Kevin’s current Avatar which I find brilliant:

eye

The reason I find it brilliant is that Kevin is an investigative Journo. The eye expresses the same that a private eye expresses: curious and serious without being too stern. He stays away from the stern in the sense of “too concentrated” like in the following photos:

Kevin Too Concentrated IMG_9419

Kevin Too Concentrated IMG_7350

Kevin Too Concentrated__MG_4425

You see what I mean? If you would use a photo which makes you less likable, it might turn people away from you, but if you like to keep distance and suggest you are serious, really serious, the Eye is a good way of suggesting you are serious without looking too stern. In addition the Avatar stands out in a whole page of them like the Twilk collection. Therefor I suggest Kevin to stick to The Eye for the time being.

What do you think?

Russia: Agent Provocateur Caught with its “Pants Down”?

Pants Down

“Pants Down”?

It appears that the sexy frilly lingerie brand Agent Provocateur has provoked its Russian fans. While launching a whole new site for Russia, Agent Provocateur has blocked access to its international sites from Russia. Allegedly the prices for its products on its Russian site is 50% to 100 % higher than on its international sites. Effectively it has significantly increased its product price for its Russian fans by way of modern internet censorship. While baring in mind their products cannot be said to have a lot of “substance” anyway, I would say this, when true, is a big Internet Marketing #FAIL.

Update

Take for instance the brand’s Mazzy Bikini
Mazzy-Bikini-on-pret-a-porter-com
On Pret a Porter dot com it costs UK pnd 171,-
Mazzy Bikini on Agent Provocateur dot RU
On Agent Provocateur dot RU it costs UK pnd 259,-

Last edited by GJE on March 9, 2012 at 11:15 pm