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Beware! This might be time consuming!

Yesterday I opened my dashboard and noticed syn-thesis-1 by Matt Mullenweg in a window – It’s a prerogative of some WordPress developers to have their posts in one of the WordPress dashboard windows.

Matt Mullenweg (@PhotoMatt) is the guy behind WordPress, the blogging platform software I use here.

Chris Pearson (@Pearsonified) is the guy behind the Thesis Theme that I use here.

Matt was referring to an audio stream of nearly an hour, kindly put together by Mixergy who tried to bring the two closer together.

To get a bit perspective and background you could consider to look at this interview of Chris by Mixergy (@AndrewWarner).

There is another connected read in a post #thesiswp by Jane Wells @Janeforshort, an Automattic member.

You can reed Tweets about it in the #thesiswp stream.

Chris “addressed” the matter without going into details of the dispute itself in an earlier post Solutions and Ideology

Unfortunately in the audio stream neither party clearly stipulates the issue.

What’s it all about?

WordPress is bound by the GNU GPL License.

Jane explained the issue to me in the comments to her post:

The uber-simple version: the WordPress license states that derivative code (based on WordPress, using WordPress core functions, etc) inherits the GPL license and must retain the user freedoms that the WordPress license guarantees. Chris uses WordPress code (in some cases directly copied and pasted from WordPress core), but is not following the rule of the WordPress license, and is instead releasing his Thesis theme under a restrictive license, which takes away the user freedoms that the WordPress license exists to guarantee. Basically, developing on WordPress has one rule by the license agreement: you can take our code for free and build on it, but any work that comes out of that and is publicly distributed must be made available for modification and redistribution just like WordPress itself. Chris doesn’t like that rule because the second part of it would allow other people to build on his work, and he doesn’t want them to be able to. So he takes advantage of the first part of the rule, and violates the second.

It is not about the money

Jane further explained:

As has been stated many times (and is in the license itself), the GPL issue comes into play with public distribution. If you create a theme for your own use and don’t distribute it at all, license isn’t an issue. If you create a work for hire for a client you should deliver the source code to them (which you do when you deliver the theme), but you do not need to append a license to it b/c you are simply delivering work for hire. Only when you engage in public distribution (make it available publicly via the web or other delivery mechanism, whether paid or free) do you need to think about the license. At that point, yes, your PHP theme code needs to be GPL, but you can license your images and CSS under whatever license you like in order to protect the intellectual property of your designs.

Why 0-1?

Listening through the audio interview with Matt I concluded Chris was angry. He wasn’t drunk as he stated somewhere on Twitter. He shouldn’t have been angry. By loosing his temper he lost it. He clearly didn’t make a cohesive case. The end of the story is that he dared Matt to sue him. I’m not sure a judge from behind his desk would be able to solve the matter in a way the community could live with.

Matt kept his calm and announced another weapon: He offers Thesis users to buy them a GPL compliant premium theme.

I might consider to take Matt up on that offer.

On another note: Is it mere coincidence that Matt chimes in after WordPress 3.0 was released that has many features and functionalities Thesis offered long before 3.0 was launched?

Update
The issue intrigues me from various points of view. Especially the fact that both characters are behaving more like trolls than sensible people.

I’m collecting some links here for further reading:

More to follow…

Last edited by GJE on July 18, 2010 at 2:57 am

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Chip Conley, the Joye de Vivre Hotel brand owner, shares how happiness influences his business. He quotes Einstein: “Not everything that counts in life can be counted

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How Does Google Work?

If you click this or the image, it is better readable.

There is a lot of speculation online whether Google will dive into travel and what will happen then. But I say: Google is already heavy in travel. A big chunk of their income is generated by OTA’s (Online Travel Agents) who pay hefty to Google for their adwords and ppc’s. Google is scary!

Infographic by PPC Blog

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Part 1 of the story:

Bavaria, a small Dutch beer brand engages the stunning Dutch wife of one of the Dutch football (or soccer if you wish) players, Sylvie van der Vaart, to present its new marketing tool, The Dutch Dress (originally they coined it the Dutchy Dress).

You get The Dutch Dress free whenever you buy a crate of their beer, but you can buy it as well without the beer. Over 200k dresses have been sold by now.

The presentation of the dress gets a bit of attention already.

Sylvie announced she will wear the dress at the WorldCup matches…some journalists already whisper that will cause havoc with the Dutch Football Association, because their main sponsor is another beer brand. Noteworthy a brand that doesn’t hesitate to do some guerrilla marketing of its own.

The video of the presentation of the dress is worth a look already:

Part 2 of the story:

The Dutch beer label provides a couple of Dutch and South African Babes with free tickets for the match Denemarken-Holland.
They enter the stadium disguised as fans of the Danes. During the match they strip down to the Dutch Dress and start singing. Several heads up shots follow.

Officials of the FiFa order them to leave the stadium, because the head sponsor of the WorldCup is another beer brand and this is forbidden. They do not comply immediately. Thereupon the babes are taken into a room of the stadium for interrogation by the South African Police. The South African babes are released after interrogation, but the Dutch babes allegedly organizing this ambush advertising campaign are arrested the next day and taken to the police station for further interrogation. Their passports are taken in and they have to go on trial and could face 6 months of jail, because Ambush Advertizing is against the law in South Africa….changed so by virtue of the contract South Africa signed with FiFA to get the WorldCup to Africa.

The Dutch foreign minister is already taking diplomatic steps and requested the South African ambassador explanation.

An English television reporter seems sacked because of he allegedly had provided the tickets for the ladies from his ticket allocation for members of his family…

Here is the Youtube footage of the act itself:

Questions

Off course this is a variant of guerrilla marketing. I love it! Not only advertises it the beer label, but also the fact that our Dutch ladies are stunning creatures. But should you be labeled as a criminal for this? Apart from a very tiny Bavaria label in the dress there is no clear Bavaria logo. An orange dress is a dress is a dress…nothing else..

South Africa has specifically enacted anti Ambush Advertising laws when they signed up with FiFa for this WorldCup. If this is true we should start to boycott FiFa. For South Africa this could mean that it sinks in the esteem of the international public opinion, just because it has already a history of lack of freedom of speech. It should never have given in to this requirement.

Does FiFa need this to protect it’s rights? My suspicion is FiFa’s actions just get the opposite of what they tried to achieve, because of the outcry their action creates in social media.

What is your take?

Update
On June 22, 2010 the prosecutor dropped all charges in the South African court after a delay of 3 hours. Reportedly so instructed by the South African Government and also reportedly because Bavaria and Fifa had reached an undisclosed agreement.

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I’ve entered the Greatest Holiday on Earth contest.

The Scandinavia based hotel brand Radisson Blu (Formerly Radisson SAS and SAS without Radisson) has launched this brilliant and simple internet driven Web 2.0 contest. The participants have to enter the competition with a slogan, 4 photos and possibly a video to explain why they deserve the price, 365 nights in one or more of the 200 plus Radisson Blu hotels. They win the price when they have received the most votes. The hotels of the Radisson Blu portfolio are basically located in Europe and the Middle East. The winner may use the 365 free hotel room nights in 5 years. A brilliant prize and there is a lot of buzz forming already.

Once entered the participants have to use their social contacts to vote for them. Mind you, every 24 hrs they and their contacts may cast their vote. The contest runs until July 24st.

Would you like to vote for me?

Update
As we will never be able to take all nights ourselves, I’ve decided that if I win, I will throw 300 nights into a Travel Bloggers Camp somewhere in Europe so that 300 Travel bloggers can enjoy 1 free night for a two days event, or 150 Travel bloggers can enjoy two free nights for a three days event.

I’ve syndicated this post on the TBex community’s Blog

Com on travel blog friends let’s flex our muscles and show the world we can do this:-) Vote!

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