I’m brooding on an article about Tripadvisor for quite some time now. In anticipation I’m clipping some
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TripAdvisor influences $500m of corporate hotel choices
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| TripAdvisor and similar user review websites now influence corporate decisions on hotels to the tune of $500m a year, according to research firm BDRC. |
| In a BDRC survey of 1,000 business travellers, 28% said they actively seek advice on websites featuring consumer reviews; 46% were influenced in their hotel selection by consumer reviews, while 41% decided to change their original hotel choice after reading about other travellers’ experiences.? |
| The influence of word of mouth recommendations – both on and off line – outweighs the star ratings offered by the AA and RAC and official ratings and advice from travel agents, the survey revealed. |
| With 40% of respondents citing them as “very reliable”, personal recommendations were the most trusted source of information, followed by information supplied by the company business travellers were visiting (33%). |
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Hello from Russia!
Can I quote a post in your blog with the link to you?
You may Ploprav